Online stores
Shopify and WooCommerce store development
Shopify and WooCommerce stores built for conversion
We design and build storefronts on Shopify, WooCommerce, or custom stacks — then stay close enough to improve conversion after go-live.
Live mockup
Browse, pay by card, get the email
Watch a storefront add to cart, complete credit-card checkout, then deliver the order-received email — the loop that turns visits into paid orders.
Bloom Home
New season edit
Linen Set
Day Bag
Ceramic Mug
Wool Throw
Mail · Primary
Order notifications
Waiting for the next order…
Storefront that sells
Clean catalogue, clear product pages, and a checkout path with one job — get the order paid. Built on Shopify, WooCommerce, or a custom stack.
Card and wallet payments
Card checkout, Apple Pay and Google Pay where they fit, with payments connected properly to the systems behind your store so paid orders are recorded reliably and once only.
Order emails that fire
Confirmation, shipping and restock messages triggered by what actually happens with the order, so customers and your team stay in step from payment through fulfilment.
Improve after launch
We stay close to conversion data — cart drop-off, payment failures, AOV — and use real customer behaviour to guide what gets improved next.
Choosing a platform
The platform is about five per cent of the outcome
Everyone asks Shopify or WooCommerce first. It’s worth answering — but it’s the wrong thing to spend your decision on. Both platforms sell things competently. Neither one determines whether your store makes money.
- ✓Checkout is where a lot of revenue is lost. We look for the friction stopping customers from completing an order — account requirements, delivery costs that appear too late, payment steps that fail on certain devices — and fix what is getting in the way.
- ✓The store has to work with the rest of the business. Stock, accounting, fulfilment and marketing need to stay in step as order volume grows, without your team carrying information between systems by hand.
- ✓Migrations need to protect the traffic you already earned. We plan Shopify and WooCommerce migrations around your existing URLs, metadata and search rankings, so moving platform does not cost you visibility you spent years building.
- ✓Real-store performance matters more than a theme demo. We test how the store performs with a full catalogue, the tracking tools a real business runs, and mobile traffic — because that is the version your customers actually experience.
- ✓A store should keep improving after launch. We watch where customers drop out, what slows the buying journey down, and what the order data is telling us — then prioritise the changes worth making.
We’ve run our own Shopify store for five years alongside client builds, so we can speak to where each platform gets awkward in year three rather than at launch.
Common questions
Questions about building an online store
Yes, provided the migration maps every existing URL to its new equivalent with 301 redirects before the switch, and preserves page titles, meta descriptions and product content. Rankings are lost when old URLs are left to 404 or redirected in bulk to the homepage. The same applies in reverse moving from Shopify to WooCommerce, and to any replatforming — the redirect map is the entire job.
A straightforward Shopify or WooCommerce store with a standard catalogue typically takes four to eight weeks from scoping to launch. Stores with large or complex catalogues, custom checkout behaviour, or integrations into existing stock and accounting systems take longer. A migration from an existing store usually takes longer than a new build, because the redirect mapping and data transfer have to be right.
The most common causes are checkout friction rather than a traffic problem — forced account creation, shipping costs that only appear at the final step, a payment method your customers expect that isn’t offered, or a checkout that fails silently on certain mobile devices. Analytics will show the exact step where people leave, which is why diagnosing it comes before spending more on getting people to the site.
Most businesses do not. Shopify Plus mainly buys checkout customisation, higher API limits, and dedicated support, which matter at high order volumes or when your checkout needs behaviour the standard plan will not allow. If the reason you are considering it is checkout control specifically, that is worth costing against WooCommerce, where checkout is fully controllable on any plan.
Yes. Orders, refunds and payouts can flow into Xero, Sage or QuickBooks as they happen, and stock levels can stay in step across your store, warehouse and any marketplaces you sell on. This is usually what separates a store that scales from one that needs another admin hire every time order volume doubles.
On Shopify, the platform subscription, transaction fees unless you use Shopify Payments, and any paid apps. On WooCommerce, hosting, plugin licences, and the maintenance work of keeping WordPress, plugins and security patches current. Both need budget for the post-launch work that actually improves conversion, which is where the return usually comes from.
What's included
- Storefront design and build
- Checkout and payments setup
- Catalogue and shipping flows
- Post-launch conversion tweaks
A shop that launches clean and keeps getting sharper with real order data.