Automation & integrations
Business system integration and workflow automation
Connect ecommerce, CRM, accounting and operations without the manual handover
If your team is copy-pasting between systems, you're paying twice — once for the tools, and again in wasted hours.
The symptoms
You've outgrown your systems
Manual, repetitive processes eating hours a week. Disconnected systems and fragmented data. No real-time visibility into what's actually happening across sales, stock and fulfilment. Teams re-keying the same information into three tools because nothing connects. These are the signs of a business that has outgrown its systems — and they compound as you scale rather than easing off.
Live mockup
Watch the stack sync itself
A paid order fans out into database writes, Docker workers, AI enrich, a learning smart app, CRM, email, and Slack — each node turns green on success.
Order paid → full stack sync
DB · Docker · AI · smart apps
Shopify
New paid order
Webhook
orders/paid
Database
Postgres write
Docker
Worker container
Stock
Deduct SKU
CRM sync
HubSpot contact
AI enrich
Recommend next
Smart app
Learns patterns
Order receipt
Slack
#fulfilments
Execution log
Run detail
Waiting for trigger…
Dashboard sync
DB
—
Docker
—
AI
—
Smart
—
CRM
—
Notify
—
Databases, Docker workers, AI enrich, and learning smart apps — one paid order, full sync
Databases & CRM
Orders land in Postgres, contacts upsert in HubSpot — the same paid event writes everywhere your ops already look.
Docker & workers
Heavy jobs spin in containers: image resize, invoice PDF, marketplace push — without blocking checkout.
AI integrations
Enrich the order with next-buy suggestions, fraud signals, or support drafts — wired as a node, not a side project.
Smart apps that learn
Fulfilment patterns, stock risk, and reply tone improve from real runs — your stack gets sharper after each order.
Our approach
We connect your systems, we don't replace them
Platform products solve this by asking you to move your business onto their system. We solve it by connecting the systems you already run. Your CRM, ERP, accounting and payment tools stay where they are — the integration work happens between them. You keep your data, your tools, and the option to change any one of them later without starting over.
What we connect
The systems you already run, talking to each other
Integration work is specific rather than abstract. These are the connections we build most often, and the busywork each one removes.
- ✓Stores and marketplaces. Shopify, WooCommerce, and marketplace listings kept in step on stock, pricing, and orders — so selling in a second channel doesn’t mean managing a second inventory by hand.
- ✓Accounting and finance. Orders, refunds, and payouts flowing into Xero, Sage, or QuickBooks as they happen, reconciled against the payment gateway rather than typed in at month end.
- ✓CRM and marketing. HubSpot, Mailchimp, Klaviyo and similar tools receiving real purchase and behaviour data, so segments reflect what customers actually did rather than what a spreadsheet said last quarter.
- ✓Fulfilment and delivery. Courier APIs, warehouse systems, and tracking notifications wired to real order events — customers, support staff, and the warehouse all seeing the same status at the same time.
- ✓Internal tools and databases. Postgres, internal APIs, webhooks, and containerised background jobs for the work that doesn’t fit an off-the-shelf connector, which is usually the work that matters most to how your business actually runs.
If a system has an API, it can usually be connected. If it doesn’t, there is normally a way in through exports, webhooks, or a small service built to sit between the two — the older and more awkward the system, the more often that is the honest answer rather than replacing it.
Common questions
Questions about connecting your systems
It means the software you already run passes information between itself instead of relying on someone to copy it across. When an order comes in, your stock, accounting, fulfilment and customer records update on their own rather than waiting for a person to key the same details into four places. Nothing about how your team works has to change — the handovers just stop being manual.
No. The point of integration work is to keep your existing tools and connect them, which is the opposite of what platform products offer when they ask you to move your whole business onto their system. Your accounting package, CRM and store stay where they are, and you keep the option to change any one of them later without starting over.
Usually, yes. Modern systems connect directly. Older ones often need a different route in — scheduled exports, a shared file location, or a small piece of software built to sit between the two and translate between them. The older and more awkward the system, the more often that is the honest answer rather than telling you to replace something that works.
It depends entirely on how much manual re-keying happens now, so the honest answer is that it should be measured before it is promised. The tasks worth automating are the repetitive ones that happen many times a day — order entry, stock adjustments, invoice creation, status updates — because those compound as you grow. A task someone does twice a month rarely justifies the work.
Failures are visible rather than silent. Each step records whether it succeeded, so if an order fails to reach your accounting system you find out immediately instead of discovering the gap at month end. Failed steps can be retried without duplicating anything — the risk in a badly built integration is not that it breaks, it is that it breaks quietly and creates double entries when someone tries to fix it.
Often more so, because a small team feels manual work immediately and has no spare capacity to absorb it. The trigger is usually not company size but repetition: if the same information is being entered into more than one system several times a day, the cost of that is already being paid in hours. Automation is worth it when the hours saved exceed the cost of connecting the systems, which is a calculation worth doing before committing.
Connect what you already pay for. We map the busywork — CRM updates, stock moves, Docker jobs, AI hooks, marketplace mirrors — then automate the handoffs so your team stops being the integration layer.
What's included
- CRM, stock, and order sync
- Marketplace and store connectors
- Internal APIs and webhooks
- Automation that removes busywork
One connected flow instead of five tabs and a spreadsheet that nobody trusts.