Blog
Product thinking, shipping lessons, and practical guidance for teams building software that grows the business.
August 12, 2026
An honest comparison of Shopify and WooCommerce for ecommerce businesses — cost, customisation, SEO, checkout control and scale — from a studio that builds on both.
Read moreAugust 11, 2026
Seven in ten carts get abandoned, and most of it is fixable. What the research actually says causes it, and the order to test fixes in — starting with checkout, not traffic.
Read moreAugust 11, 2026
An hour a day of manual copy-paste between systems sounds like an easy fix. Sometimes it is — and sometimes the honest answer is replacing a tool, not connecting it.
Read moreAugust 5, 2026
Every Shopify SEO quote is really four separate kinds of work bundled into one number. Here's what sits in each bucket, what a fair quote itemises, and why ranking first buys less than it did.
Read moreAugust 5, 2026
Every SEO tool is really answering one of three questions. Here's which one your store actually needs answered, the free tool worth setting up first, and a 25-hour-a-year schedule that beats endless fiddling.
Read moreAugust 5, 2026
Polite enthusiasm isn't evidence. Here's a two-week, domain-name-cheap way to find out whether people will actually pay — and the point at which you've learned enough to start building.
Read more